Whether or not partnering with us ends up being the right next step, these are the questions worth working through first, for your own program, your board, and your donors.
Everything else on this page builds on these.
The case for in-kind giving itself: what it means for the people receiving it, and why it may be the clearest way to reach donors a cash appeal never will.
Read the case → Partner with usThe mechanics: what changes for your organization, what we ask in return, and whether this is a fit for where you are.
See how it works →Shorter, practical pieces for specific questions. These are in progress, not yet published.
A short self-assessment for development staff weighing whether wishlist giving fits their current programs and capacity.
Read the guide →The questions board members tend to ask first about in-kind giving, and a straightforward way to work through them.
Read the guide →A plain comparison of what changes when a wishlist runs through a dedicated nonprofit instead of a retailer's own registry tool.
Read the guide →Practical guidance on making a request specific enough to move a donor to act, drawn from the research on tangibility and choice.
We'd rather hear it directly than have you guess.
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